Tissot embodies over 150 years of innovation and Swiss watch making tradition.

World leader in the traditional Swiss watch segment, its mission is to offer to a wide public a range of high quality timepieces at an affordable price.

Founded in 1853 in Le Locle, the cradle of the Swiss watch-making industry, Tissot is one of the leading brands in the Tissot Group.

Throughout the years, the Tissot company has received worldwide acclaim thanks to some well-known innovations such as the first anti-magnetic watch, the first plastic watch (Idea 2001), the first watch made of stone (The Rockwatch) and even the first watch made of wood (The Woodwatch).