Timex Corporation, headquartered in Middlebury, Connecticut, currently does business in over 90 countries around the globe and has been the largest-selling watch brand in America since the 1960's, with domestic distribution through approximately 100,000 outlets.

The first Timex-branded watch, introduced in 1950, used a new movement that replaced jewels with long-wearing bearings, making it far less expensive than Swiss watches, yet more durable and easier to produce.

By the 1960's, Timex was the most popular watch brand in the country, known for the famous slogan:
"Timex - It Takes a Licking and Keeps on Ticking."