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Shopping Cart Program Guide: Do What Very Few Are Doing
How many online marketers use offline methods to reach their client base? Few! By doing so you stand out as different. You are guaranteed to be remembered by a customer who bought from you online and then receives a postcard or direct mail in his mailbox. 1ShoppingCart.com makes it easy to export your client list in a variety of formats to your hard disk. You can integrate it with a third party application for direct mailing if you wish. To show the effectiveness of direct mail in driving online sales, the US Postal Service published the results of a study carried out in 2004.
In addition to the key finding that catalogs drive online sales, the research calculated the effect of direct mail on Internet sales with the following learnings: Catalogs Move Consumers Into The Sales Funnel - Catalogs were found to be effective in driving more prospects into and through the sales funnel by increasing awareness, consideration and actual purchase. Within the Postal Service study, catalog recipients made 16 percent more visits, viewed 22 percent more pages and spent 15 percent more time at the retailer's Web site. Catalogs Impact Online Purchasing Across All Customer Segments - The study revealed that catalogs were effective in driving sales among new and existing customers. Within the study, consumers who received a catalog of a company from which they had not previously purchased were twice as likely to make a purchase compared to those who did not receive that company's catalog. Further, existing customers in this study were 33 percent more likely to buy from a retailer's site after receiving a catalog. Catalogs Received In The Last 30 Days Pack More Punch - The buyer conversion rate within the study was significantly higher for recent catalog recipients. These recipients bought more frequently than those who received a catalog more than 30 days ago. "The significance of this study and its results benefit retailers
and marketers directly—across a wide array of product categories—who
now have proof of the measurable sales increase they can realize
by maintaining or adding catalogs within their marketing mix," said
Linda Abraham, executive vice president of comScore Networks. "The
bottom line is that a retailer using a catalog to generate online
sales can double its chances of making that sale by mailing the
catalog." To
experiment with the export list feature and view the multitude
of other features in 1shoppingcart,
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