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Online
Shopping Cart Software |
How To Increase Your Sales With Your Online Shopping Cart Setup Software
The steps below will walk you through the online shopping cart software I use for my body care products web site to give you a feel and an understanding of the power behind the 1shoppingcart.com online shopping cart software. I've been using this software for the last two years and use it to run my affiliate program as well as process orders and maintain a customer database. In all honesty the behind the scenes setup and configuration interface doesn't have the slick, smoothy feel of some shopping cart programs. What it does have is an amazing array of customizable modules so you can do practically anything you want, to increase the chances that your web site visitors will turn into paying customers. This online shopping cart software really is for power users. Just follow the steps below and take note of the features and tips you may want to integrate into your shopping cart setup. (A new window will open so you can tile this window and the new window side by side to make the tutorial easier) Step 1 Click here and go to http://www.1bodycare.com Step 2 Click on any product link in the catalog list at the top of the page. This will take you to a picture of the product with pricing information to the right. Step 3 Notice
the "Click Here" text link. Hover your mouse over
the link and look at the status bar in your browser. You
will see
something like: When you create a product in the 1shoppingcart.com setup, a link like this is assigned to the product. You can then use it to link images or text links on your sales page. Additionally you can use the Tracking feature in 1shoppingcart.com to make this link a tracking link so you can trace which link or page your sales are coming from. Step 4 Click on the "Click Here" text link for the product you selected. This now takes you to the shopping cart summary page. Notice these features: The web site logo is displayed at the top* A "Yes" box is inserted to get the customer in a positive frame of mind and to give simple clear directions on what they should do next.* A summary of the order up to this point is shown with options at the bottom to recalculate if the customer chooses to change the Quantity field, Clear the Shopping Cart, Continue Shopping to add other items, or go to the Check Out. Step 5 Click the "Check Out" button. The final order page is now displayed. Note these features: The web site logo is displayed at the top for continuity* A Security Statement is inserted at the top to allay any customer anxiety* There are options to pay via credit card or PayPal* A Shipping Method drop down menu gives multiple choices* A final reminder is inserted to make sure the correct shipping method is selected* A suggestion to retry the order if it is declined is included just above the "Continue To Payment Information" button* Step 6 Click the "Cancel" button to finish the walk-through tutorial. If you had clicked the "Continue To Payment Information" button you would have been taken to this page: http://www.1bodycare.com/thankyou.htm Again, you can setup any landing page you wish with whatever information you want to give your new customer. Note: All items marked with an * above have been created and customized according to my own requirements. You put in those places whatever you feel will "grease the chute" and make it easier for your customer to commit to the final purchase. We have only explored one part of this online shopping cart software package and just scratched the surface. Hopefully this has shown you how you can give your order pages the look and feel you want to blend in with your web site. Notice how many clicks there were between seeing the product and paying for it - 3! 1st click: The "Click Here" text link 2nd click: The Shopping Cart contents for final checking 3rd click: The "Continue To Payment Information" button This is crucial. Every time a customer has to click, you risk losing them to what is termed 'shopping cart abandonment' where customers start the purchasing process but have second thoughts as they progress and then abort the process. So keep the number of hurdles a customer has to get over to a bare minimum. Make the ordering process as seamless, smooth, and reassuring as possible. Now that you have gained an overview of the process why not take a 1 month demo yourself and start exploring the many features of 1shoppingcart.com and note which ones will be useful in your business. The software comes with numerous tutorials and video clips to help you with the setup. Best wishes with your online business! Mike Jones Click Here For Your 1 Month Trial Price Your Product for Maximum Profits
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